Scharmach Consulting

Large format printing

Large – format printing is defined as such prints that are larger than those that can be easily transferred, but not always! Perhaps the best known examples are billboards and banners . We can see them near expressways, as well as in cities, on the facades of buildings and on fences. Such advertising spaces often exceed the compact dimensions of the A4 format many times over . In the case of billboards and similar large surfaces, you also need someone to mount or stick such an advertisement. Large-format printing also includes prints for use with roll-upsor on advertising walls. This could also include larger poster sizes. In short, basically everything that exceeds 50 cm in width will be considered a large print format.

This type of printing should be approached slightly differently than in the case of small-format printing . Already during conversations with the client, it should be determined whether large-format printing will be made, as ordering large-format printing with an inappropriate design may end up disastrously. It should also be mentioned here that when designing in the design process, larger print sizes should also be taken into account , because in this case there is more space to develop, but it is not recommended in every case – e.g. a large billboard may provide a limited amount of informationif it is on a highway, so it is better if the message is simple and concise. In the case of billboards or banners placed in cities near roads where car traffic is often slower, as well as in the case of high pedestrian traffic and public transport, you can try an extended and more meaningful message , because the recipients have a little more time to read billboard or banner.

Our many years of experience have taught us how to design effective large-format prints. We are also able to advise whether, in the case of commissioning us to print, the submitted project will meet the assumed task and whether it is suitable for printing at all. We can also carry out orders from graphic design to printing, and in Starogard Gdański we can also perform assembly.

Billboard dla Studio Urody Lichnerowicz
Billboard for Studio Urody Lichnerowicz.
Billboard dla Biuro Rachunkowe RK
Billboard for Biuro Rachunkowe RK.
Plakat dla MediPolTravel
Large format poster for MediPolTravel.

In the case of large- format printing, we are dealing with prints whose longer side is more than 50 cm, often it is much more – after all, the billboard can be as large as 600 x 300 cm and you will have to cover it with graphics divided into smaller fragments. Such action is dictated by, among other things, the ease of transport and assembly. If we are to list specific products representing the group of large format printing products, these will be the following printouts:

  • Banners
  • Posters in formats A0 – A2
  • Billboards
  • Mesh nets
  • Self-adhesive films for covering windows or vehicles
  • Roll-ups
  • Advertising walls
  • Cassettes
  • DIBOND arrays etc.

As always, this list is not exhaustive, but it does show a certain range. The same is true of large-format printing, e.g. advertising tents , because the material on which the print is made exceeds the capabilities of a conventional printer – so it is not only large-format printing, but also specialized . The same is the case with all kinds of prints on larger advertising surfaces, and such an unusual example may be ceiling advertising suspensions , where a textile advertising printout is stretched on a rack suspended from the ceiling.

Professional preparation of large-format prints requires an appropriate design approach, as we have already mentioned. It is important that the customer can choose to cooperate with a company that has extensive experience in this field and can carry out the project as well as the printing itself . Of course, we have such a possibility and our clients very often decide on this option, and if they have their own design, then we offer the possibility of checking and adapting the design to the technical requirements of a given system or advertising space.

Large format support for your business

Large- format prints can help you achieve success in a slightly different way than small-format prints, but both complement each other perfectly. Prints of this type are above all better visible from longer distances, but when they attract a customer to you, it is worth giving him something smaller, such as a business card. Nevertheless, large format prints require a different approach to stand out. With our experience, there will be no such problem , because we have already completed thousands of such orders. Join the success of our clients and ask for a free quote!